I’m encouraging Birmingham Northfield’s designated drivers to claim their reward for keeping the roads safe this Christmas.
As part of a national campaign run by Coca-Cola in partnership with the THINK! Road safety campaign, designated drivers can enjoy a “buy one, get one free” offer on Coca-Cola, Diet Coke and Coca-Cola Zero as they celebrate the festive period in local pubs and bars. Now in its sixth year, the campaign will run in over 8,000 pubs and venues up and down the country. The programme will run for three weeks from 9th to 31st December 2013 in pubs across Birmingham and all over the country.
I’m really pleased to support this important campaign, particularly as we head towards the festive season when more people are tempted to drink and drive. With deaths from drink driving sadly up 25% from 2011 we need to do everything we can to encourage responsible drinking.
Rewarding designated drivers with a buy one get one free offer on soft drinks sends out a strong message for road safety, and will help people to have an enjoyable evening in pubs and bars up and down this Christmas.
You can find out more about the offer here: http://www.coca-cola.co.uk/designated-driver
